Uniqlo biedt ons een klein kijkje in de nieuwe collectie samen me Lemaire. Al veel is er te lezen over de collaboratie, maar nog niet eerder was er beeld naar buiten gekomen. Tijdens Paris fashion week onthult de designer zijn LifeWear concept getiteld“UNIQLO and LEMAIRE,” de kernwaarden zijn
“simplicity, quality, longevity.” Verschillende stukken zullen half oktober verkrijgbaar zijn voor mannen als voor vrouwen.
Uniqlo interviewde Christophe Lemaire en co-designer Sarah-Linh Tran:
What is Uniqlo to you?
Uniqlo is defined by its LifeWear tag line – it is Made For All, in the most literal sense. Uniqlo is daily, democratic and contemporary. The product is the heart of the brand. Uniqlo is inspired by life, not fashion.
What is the philosophy behind UNIQLO and LEMAIRE
The collaboration showcases Uniqlo’s high quality materials and uncompromising
focus on quality at the perfect price. The collection balances strength, tranquility and softness to underscore wearer personalities, The volumes and silhouettes offered are intended to be desirable and inspiring.
You’ve focused on luxury. Is it a challenge working with Uniqlo?
Lemaire is not a luxury brand. We try to do qualitative garments that will last.
In this sense, that is also what Uniqlo is doing. Uniqlo challenges our conscientiousness as designers because we know we will dress many different people across the world. Therefore we have to be very attentive to proportions and style. It has to fit everybody’s lifestyle and morphology without compromising the style. This is a very interesting exercise.
What sort of customer is the collection geared towards?
This collection is made for everybody. We think it is accessible and comprehensive. The materials are soft and appealing. The collection focuses on the wearer, making it easy, we hope, for anyone to coordinate items simply and fashionably.
Describe the collection with three words
Simple, chic and daily.